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Niacinamide 10% + Zinc 1%
Original price was: ₨ 5,990.₨ 3,350Current price is: ₨ 3,350.Regimen Step 2: Treat 
A lightweight Niacinamide and Zinc PCA serum that helps reduce visible shine, congestion, dullness, and uneven texture while supporting clearer, smoother, balanced skin. Suitable for all skin types, especially blemish-prone skin.
Alpha Arbutin 2% + HA
Original price was: ₨ 9,100.₨ 5,400Current price is: ₨ 5,400.Regimen Step 2: Treat
A high-potency gel-like serum which visibly targets hyper-pigmentation and dark spots.
Formulated at a notably high-concentration and supported by a potent dose of hyaluronic acid (to efficiently deliver ingredients deep into skin), this serum works to reduce the appearance of marks, scars, hyper-pigmentation, and age spots by inhibiting melanin production.
Hyaluronic Acid 2% + B5 (with Ceramides)
Original price was: ₨ 6,500.₨ 4,250Current price is: ₨ 4,250.Regimen Step 2: Treat
A hydrating serum with hyaluronic acid, ceramides, and pro-vitamin B5 that plumps skin, smooths texture, reduces dryness, and softens the appearance of fine lines and wrinkles. Suitable for all skin types.
Salicylic Acid 2% Solution
Original price was: ₨ 6,599.₨ 3,950Current price is: ₨ 3,950.Regimen Step 2: Treat 
Gently exfoliating the inside walls of the skin, Salicylic Acid 2% Solution clears and clarifies the complexion. To be used directly over blemishes only, this strong acid visibly reduces redness and inflammation by targeting congested pores.
AHA 30% + BHA 2% Peeling Solution
Original price was: ₨ 7,600.₨ 4,650Current price is: ₨ 4,650.Regimen Step 2: Treat
An advanced AHA and BHA exfoliating peel with glycolic, lactic, tartaric, citric, and salicylic acids to smooth texture, brighten dullness, unclog pores, and improve uneven skin tone.
Glycolic Acid 7% Toning Solution – 240ML
Original price was: ₨ 9,900.₨ 5,790Current price is: ₨ 5,790.Regimen Step 1: Prep
A daily glycolic acid toner with aloe leaf water that gently exfoliates, smooths uneven texture, brightens dull skin, and improves the appearance of uneven tone for a clearer, more radiant complexion.
Multi-Peptide Serum For Hair Density 60ML
Original price was: ₨ 9,990.₨ 7,500Current price is: ₨ 7,500.Regimen Step 2: Treat
A lightweight hair serum with caffeine, Biotinoyl Tripeptide-1, Acetyl Tetrapeptide-3, and larch extract to support fuller, thicker, healthier-looking hair. Suitable for all hair types.
Caffeine Solution 5% + EGCG
Original price was: ₨ 6,500.₨ 4,400Current price is: ₨ 4,400.Regimen Step 2: Treat
A lightweight caffeine eye serum with Epigallocatechin Gallatyl Glucoside that helps reduce the appearance of dark circles, puffiness, and tired-looking eyes. Suitable for all skin types.
Retinol 1% in Squalane
Original price was: ₨ 7,700.₨ 4,400Current price is: ₨ 4,400.Regimen Step 2: Treat
Designed to minimise fine lines and reduce the signs of aging, Retinol 1% In Squalane is a water-free, high-strength solution that should be used daily as part of your evening skincare regime. Thin and lightweight, use sparingly for effective results.
Retinol Serum 0.2% in Squalane
Original price was: ₨ 6,990.₨ 4,350Current price is: ₨ 4,350.Regimen Step 2: Treat
Retinol 0.2% in Squalane is a water-free solution that contains 0.2% pure Retinol, an ingredient that can reduce the appearances of fine lines, photo damage and general skin ageing.
Argireline Solution 10%
Original price was: ₨ 7,999.₨ 4,950Current price is: ₨ 4,950.Regimen Step 2: Treat
Argireline Solution 10% reduces the appearance of wrinkles by preventing skin from folding. Particularly powerful around the eyes and forehead, use twice daily under moisturiser as a lightweight means to achieve smoother, younger looking skin.
Retinol 0.5% In Squalane
Original price was: ₨ 7,000.₨ 4,200Current price is: ₨ 4,200.Step 2: Treat
The Ordinary Retinol 0.5% in Squalane is a water-free solution that contains 0.5% pure Retinol, an ingredient that can reduce the appearances of fine lines, photo damage and general skin ageing.
Welcome to the heart of revolutionary skincare in Pakistan. Our story isn’t just about bringing another skincare brand to the market; it’s about igniting a movement toward transparency, affordability, and efficacy in skincare routines across the country.
A combination of frustration and aspiration sparked our inception. The frustration came from witnessing a market flooded with skincare products boasting extravagant claims, hefty price tags, and more focus on packaging than the actual effectiveness of the product. The aspiration came from a desire to redefine what skincare means for the average Pakistani consumer—making it not merely about luxury but a fundamental right.
Through extensive research, determination, and a shared passion for making high-quality skincare accessible, we found our perfect match in The Ordinary. This is a brand that dared to challenge the status quo of the skincare industry by offering straightforward, results-driven formulations at prices that don’t break the bank. The Ordinary became our beacon of hope and the embodiment of our values – transparency, simplicity, and integrity.
We partnered with The Ordinary because of its unwavering commitment to honesty about what’s in its products and how they work. The brand provides detailed information concerning the active ingredients, guiding consumers toward making well-informed skincare choices.
Our unique selling points in the Pakistani skincare market stem from this partnership:
- Affordability meets efficacy: We bring you clinically proven and budget-friendly formulations, ensuring everyone has access to the best in skincare.
- Transparency is paramount: With The Ordinary, what you see is what you get. We provide in-depth insights into every product’s ingredients and their benefits, empowering you to craft a skincare routine that’s truly yours.
- Simplicity over hype: We strip away the unnecessary fluff to focus on products that deliver promised results rooted in scientific research and integrity.
- Skincare for all: Reinforcing the philosophy that good skincare is a fundamental right, not a luxury. Everyone deserves access to products that enhance their natural beauty without imposing financial burdens.
- Exclusive authenticity: Being the exclusive distributor in Pakistan, we ensure that all products are genuine and backed by unmatched customer service and support.
Our mission goes beyond selling skincare products. We aim to educate, empower, and uplift the community, fostering a culture where caring for your skin is seen as self-love and respect, not vanity.
We are more than just a retailer; we are advocates for change. By choosing us, you’re partaking in a skincare revolution that values honesty, efficiency, and accessibility above all else. Join us on this exciting journey towards healthier, glowing skin with The Ordinary, where every product narrates a story of transformation waiting to unfold on your skin.
Welcome to your skincare awakening. Welcome to the new norm.